Dr. Sarah Ballantyne, PhD (aka The Paleo Mom) offers limited premium advertising options for brands whose core mission is aligned with Dr. Sarah’s evidence-led resources to benefit public health, and high integrity in messaging and community building. Dr. Sarah does not endorse products that she does not use and love herself, nor products that conflict with her diet and lifestyle recommendations, as thoroughly described on this website.
To learn more about Dr. Sarah as a leader in health and wellness communities, click here.
To learn more about Dr. Sarah’s diet and lifestyle recommendations, start here.
To see Dr. Sarah’s Vision, Mission and Values Statements, click here and scroll down.
Please note that there is limited availability for all premium advertising options offered, which provides better engagement thanks to minimizing marketing fatigue by Dr. Sarah’s followers. Promotions are typically scheduled months in advance.
Dr. Sarah’s brand is one of education, advocacy and compassion. Dr. Sarah’s mission is to improve scientific literacy surrounding public health topics, in order to empower the general public to make healthier day-to-day choices. As such, Dr. Sarah has built a highly-engaged audience of educated, inquisitive and observant consumers.
We have found that the most effective promotions to Dr. Sarah’s audience are ones centered on science of health benefit, in which Dr. Sarah’s voice and tone come across clearly, and in which her enthusiasm for a product is also evident. The most effective structure for promotions is to provide valuable, science-based and actionable information, with a product presented as an endorsed solution for a common challenge but not a necessity.
Dr. Sarah is not an influencer and we do not structure promotions as influencer marketing, nor do we use overly salesy language, vanity or predatory marketing, or high-pressure marketing tactics. We don’t view paid promotions solely as revenue-generating advertising, instead we work to form brand partnerships where Dr. Sarah’s value goes beyond ROI. Her endorsement and science deep dives lend credibility and consumer confidence to products and brands. We always work closely with partners to make sure that every aspect of a promotion is authentic to Dr. Sarah’s voice and brand as well as rooted in respect for science.
Premium Paid Advertising Options:
We have developed an extensive criteria for selecting companies to work with and only accept a limited number of partnerships each year.
If your application is approved, you will receive more information on premium advertising options for an initial promotion, including:
- Sponsored Blog Post: your product will be recommended as an endorsed solution to a common challenge within a relevant science-focused article written by Dr. Sarah
- Solo Email: your product will be recommended with product education within a dedicated e-mail sent to high-engagement readers
If your initial promotion meets our high standards of success, you will be invited to join our family of partners with an annual advertising package. Only our long-term partners get access to additional paid promotion options, including but not limited to:
- Mention in Weekly Newsletter: a brief recommendation of your product will be included in Dr. Sarah’s weekly newsletter, sent to high-engagement readers
- Social Media Push: your product will be featured in five to eight slides on Instagram Stories and two to four pins on Pinterest as well as included in Dr. Sarah’s Favorites on Instagram Highlights
- Video Education and Endorsement: Dr. Sarah will film and edit a short video providing education around your product as well as product endorsement to be shared on Dr. Sarah’s social media and used on custom landing pages
Other Paid Options:
- Product Feedback: Dr. Sarah will provide written feedback on your product after trying it
- Phone Consultation: Dr. Sarah has limited time available for phone consultations to discuss your product, or to provide 1-on-1 mentorship for bloggers, healthcare providers, and business owners
How It Works:
- All companies must fill out the application below.
- Once you complete the application below, you will be given a link to schedule your initial phone interview with Charissa Joy (Chief Operating Officer). You must schedule a phone interview in order to have your application considered.
- If your product meets Dr. Sarah’s preliminary criteria, you will be invited to send her product to try. Charissa Joy will provide you with shipping information.
- If you are approved for a premium advertising option, you will be sent detailed information by e-mail and have a follow-up call with Charissa Joy to discuss details and dates as well as answer any questions you may have.
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