For me, Beautycounter is the best of both worlds. They produce high-performance and high-quality makeup, skincare and haircare products but pair it with a commitment to safe, nontoxic products.
Beautycounter is dedicated to a health and safety standard that goes well beyond what’s required by U.S. law: their products do not contain more than 1,500 chemicals considered potentially harmful, including the nearly 1,400 cosmetic ingredients currently banned in the European Union (not all of which are banned in the USA, ick!). Their products are also screened for chemicals that present specific hazards like cancer, infertility, hormone disruption and developmental toxicity. Beautycounter are also committed to using organic, plant-derived ingredients whenever possible. While Beautycounter is safer skincare and makeup, they do use some ingredients that aren’t 100% natural and plant derived. Yet, most of their products are a 2 or lower on the Environmental Working Group’s Skin Deep Database—pretty unusual for skincare and makeup lines!
Beyond a commitment to safety, Beautycounter is also committed to quality, creating some of the best performing products on the market. I’ve loved every product I’ve tried, and I’ve gotten around to trying most of them already!
Some super-popular Beautycounter products include the Charcoal Cleansing Bar, mascara and Skin Tint makeup. I’m especially fond of their foundation, which is perfect for when I want a lighter feel and coverage and which seems to nourish my skin more than skipping makeup altogether. I also recommend their day and night creams which are awesome!