The Importance of Authentic Connection – in Business and Life!

March 9, 2016 in Categories: by

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Giving connects two people, the giver and the receiver, and this connection gives birth to a new sense of belonging.” – Deepak Chopra

If I had to describe ThePaleoMom in a few words, I’d say it’s about connection. My website, my blog posts, my recipes, my books, even my most recent foray into Periscope — it’s all about connecting you to the scientific information that has the power to improve your life and about connecting you to useful tools to integrate and implement that information so you see results. I’m passionate about scientific literacy as stepping stone for turning the tide of public health, so I want my information to reach as many people as possible. And that’s where networking comes in!

I don’t talk about it very often, but in less than 5 years, I’ve grown my business from a very small personal blog into a thriving online presence. In that time I’ve written three books (and one seriously epic e-book), been a keynote speaker at many large conferences, co-hosted a top-rated syndicated podcast and juggled countless other large-scale projects. Through it all, I’ve been continually surprised by how much this community is willing to support my endeavors! Yet anyone who works in this online “Paleosphere” will tell you it isn’t actually surprising at all: it’s about authentic connection!

What I’m talking about here is an updated way of thinking about the old-school business emphasis on networking. We bloggers get to think about connecting with a whole world of potential business partners, supporters, backers, teachers and mentees. In my own business, I’ve found that vulnerability and openness are absolutely key to building that connection as authentically as possible. I’m quite open with my readers about my own health struggles, and in return, they share their struggles with me. That input guides me in understanding how I can help the most people and where my efforts are best-directed. Connection is absolutely key!

Practitioner SummitI was also asked to be a part of The Prosperous Practitioner Summit. I was so excited to speak on this new topic and share what I’ve learned in my nearly five years of spreading scientific literacy in an online environment. My talk was focused on “How to Build a Massive Online Community Through Sharing and Caring.” The summit has ended but today they are running a special encore, this will be the LAST day you can listen to my interview for free! Click here to sign up for this last day. 

Of course, even though I spend a good part of my working life behind my computer (and perhaps because of this!), I find it absolutely essential to make real-life networking events a priority!  That’s why I’m so enthusiastic about participating in events like next week’s Nutritional Therapy Association Annual Conference, Paleo f(x), and the Ancestral Health Symposium.

Paleo f(x)

This year, I’m really excited about an event I have been asked to be a part of and I am so glad to see more and more of these incredible networking opportunities popping up for this community!

This year Paleo(f)x has added an event just for entrepreneurs, how awesome is that?

The Health Entrepreneurs f(x) will take place Thursday May 26th. This event is exclusive, limited to just a few dozen participants and only for serious entrepreneurs. I will be up front, this event is expensive and I am not making any money from the sales of this event. I am sharing this opportunity with you for those of you looking to take your business to the next level. This is a full day, catered  event. There will be six talks in total, including mine which will focus on authenticity and ethics in marketing, along with small break out sessions and plenty of networking time.  The five other speakers joining me are Melissa Hartwig, Mike Bledsoe, John Durant, Craig Ballantyne (no relation! lol!), and Abel James. In addition, Mark Sisson and Robb Wolf will be attending as featured participants. If this event sounds like it for you click here to apply.

And, of course for those of you more interested in the general conference, I will also be in attendance at Paleo F(x) this year and ready to connect!  I’m always happy to chat, hug, and network, so if you see me there, make sure to stop me to say hi!


I’ve been accepted to the HE mastermind at PaleoFx this year and can’t wait! You were my #1 choice to work with in small groups — fingers crossed! I’m looking forward to learning from all of the amazing presenters and fellow participants – thanks for being so willing to share your genius at this event.

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